CD Digipak Development

As can be seen below, we went through different stages of development to create our digipak how it finally was. We started with a rough draft done on Microsoft Paint, just to get an idea of how we were going to use each picture to effect and where text would be placed. The draft was then used to fill a stock image CD digipak template on Adobe Photoshop CS5.1 and some slight changes have been made, more will be explained about these changes when the final digipak is uploaded to this blog.

Rough Cut #2

Rough Cut #1

Adding text overlay to our video in Final Cut Pro

After creating the text clip, I typed in the first letter, changed the tracking to 26, and the aspect to 1.5 to reach our desired size and placement.

 

I then finely tweaked the size and placement of the clip to fit the song, and I repeated this for each letter.

I then copied and pasted the same set of letters on the timeline as the same thing is repeated in the song four times. Since the track was not sampled, each time will be different, so I had to tweak it each time.

The reason for this addition to the video is purely artistic; it could be said that this was inspired by WU LYF's video for "L Y F" because white text is overlayed in that video too.

Applying audience to production work

The target audience for our music video is older students, mainly uni students. We chose this audience from the usual audience for this type of lo-fi dream pop, older students are typically more open minded about their music listening habits. The promo package has this audience

Recce Shots

Shooting Calendar

This is our shooting calendar, highlighted are the days in October we are filming and in the boxes I have written where we are filming on what day. This is very useful because it helps us see exactly when we're filming in relation to today.

Storyboard

Mood Board

Call Sheet

CALL SHEET

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Treatment Sheet

TREATMENT SHEET

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Risk Assessment

There are many risks when filming in unfamiliar and even sometimes in familiar places; equipment could malfunction and someone could get hurt etc.

But considering we're filming in the abandoned Steetley Magnesite, there are a lot more risks present. The site is abandoned and so there is obviously no medic available on site, and even entering the site is dangerous, as the people who inhabit the place collecting scrap metal don't take kindly to people coming in as they think they will be stealing their metal. As well as several health and safety risks involving rusting and unstable industrial materials; it is on the council's agenda to demolish the site.

Permission Request

Warpaint - Billie Holiday [Lyrics Breakdown]

Lyrics breakdown

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Audience Research Questions

Audience Research Questions

1.     What’s your name and how old are you?

2.     What’s your favourite genre of music?

3.     What’s your favourite band/artist and song?

4.     When you hear this song (play a clip of song) what kind of setting/costume do you think of?

5.     What feelings or emotions do you feel while and after listening to the song?

6.     Do you associate this type of music with a particular age group or gender?

7.     Do you prefer narrative or performance based music videos?

8.     Do you prefer realistic or surrealist music videos?

9.     How far does the music video affect your opinion of the actual song?

10.  What do you expect visually from a video of this genre?

Roxanna Reay Paterson, 18
1. What’s your name and how old are you?
My name is Roxanna Reay Paterson and I am 18 years of age.
2. What’s your favourite genre of music?
Indie/Electronic.
3. What’s your favourite band/artist and song?
You by Gold Panda.
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
A heroin addict dressed in black rags equipped with several needles and a bag of brown getting ready to shoot up in a dark alley way.
5. What feelings or emotions do you feel after listening to the song?
Haunting, soothing, chilling.
6. Do you associate this type of music with a particular age group/gender?
Not really I don't particularly think music has age boundaries.
7. Do you prefer narrative or performance based music videos?
I suppose narratives are enticing but can be tragically cheesy if done by My Chem and Paramore followers.
8. Do you prefer realistic or surrealist music videos?
Surrealist, anything with a juxtaposition or something dream like and weird grabs my attention.
9. How far does the music video affect your opinion of the actual song?
Bad videos always lower my opinion of a band but I suppose if I like the song I'll just avoid watching the music video.
10. What do you expect visually from a video of this genre?
Something simplistic, the song doesn't need to be over dramatised in a music video.

Chloe Jayne Wilkinson, 18
1. What’s your name and how old are you?
Chloe Wilkinson, i'm 18
2. What’s your favourite genre of music?
Indie
3. What’s your favourite band/artist and song?
Best Coast - When I'm with you
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
Summertime, happiness
5. What feelings or emotions do you feel after listening to the song?
Chilled, a bit sad
6. Do you associate this type of music with a particular age group/gender?
16- 25 young females mostly
7. Do you prefer narrative or performance based music videos?
Performance based
8. Do you prefer realistic or surrealist music videos?
Realistic
9. How far does the music video affect your opinion of the actual song?
Their performance relates to what they are singing about
10. What do you expect visually from a video of this genre?
Slow movements, autumn or winter setting with leaves or snow 


Paul Gilfoyle, 17
            1.   What's your name and how old are you?
            Paul Gilfoyle, 17

2.     What’s your favourite genre of music?
Metal

3.     What’s your favourite band/artist and song?
A Day to Remember - The Danger in Starting a Fire

4.     When you hear this song what kind of setting/costume do you think of?
A field full of autumn leaves, dark clothes

5.     What feelings or emotions do you feel while and after listening to the song?
Refreshed and mysterious

6.     Do you associate this type of music with a particular age group or gender?
No

7.     Do you prefer narrative or performance based music videos?
I like it both ways.

8.     Do you prefer realistic or surrealist music videos?
I prefer realistic, but this song would work better surreal.

9.     How far does the music video affect your opinion of the actual song?
If it's a bad music video sometimes it can put me off the song.

           10.  What do you expect visually from a video of this genre?
            A woman with an acoustic guitar playing and singing the song. 


Jake Davies, 17

1.     What’s your name and how old are you?
Jake Davies, 17

2.     What’s your favourite genre of music?
Punk

3.     What’s your favourite band/artist and song?
Sex Pistols - EMI

4.     When you hear this song what kind of setting/costume do you think of?
 Forest, dresses

5.     What feelings or emotions do you feel while and after listening to the song?
Relaxed, chilled out

6.     Do you associate this type of music with a particular age group or gender?
Girls over the age of 16

7.     Do you prefer narrative or performance based music videos?
Narrative is more interesting

8.     Do you prefer realistic or surrealist music videos?
Surrealist because it's mysterious

9.     How far does the music video affect your opinion of the actual song?
Not much

           10.  What do you expect visually from a video of this genre?
            Psychedelic elements 

1.     What’s your name and how old are you?
Scott Fletcher-Dobson, 17

2.     What’s your favourite genre of music?
Progressive rock

3.     What’s your favourite band/artist and song?
Muse - Supermassive Black Hole

4.     When you hear this song (play a clip of song) what kind of setting/costume do you think of?
Countryside setting, dresses

5.     What feelings or emotions do you feel while and after listening to the song?
Depressed

6.     Do you associate this type of music with a particular age group or gender?
30-40, both genders

7.     Do you prefer narrative or performance based music videos?
Narrative, it's more entertaining

8.     Do you prefer realistic or surrealist music videos?
Surrealist

9.     How far does the music video affect your opinion of the actual song?
Not a lot

           10.  What do you expect visually from a video of this genre?
           Countryside and acoustic guitar

Inspiration [Photography]

The above images are all inspiring for the tone and style of our music video; they all exude a sense of serenity, of which we want to capture. They also use the double exposure technique, a technique we will employ through use of fades in post-production. The combination of images also represents what we plan to do, different parts/walks of life merged together in one video; the first and last images, summery, beautiful and, as mentioned earlier, serene. The second image, a shot of a presumably busy city. The third an intimate shot, seemingly taken of someone by someone they intimately trust.