CD Digipak Development

As can be seen below, we went through different stages of development to create our digipak how it finally was. We started with a rough draft done on Microsoft Paint, just to get an idea of how we were going to use each picture to effect and where text would be placed. The draft was then used to fill a stock image CD digipak template on Adobe Photoshop CS5.1 and some slight changes have been made, more will be explained about these changes when the final digipak is uploaded to this blog.

Rough Cut #2

Rough Cut #1

Adding text overlay to our video in Final Cut Pro

After creating the text clip, I typed in the first letter, changed the tracking to 26, and the aspect to 1.5 to reach our desired size and placement.

 

I then finely tweaked the size and placement of the clip to fit the song, and I repeated this for each letter.

I then copied and pasted the same set of letters on the timeline as the same thing is repeated in the song four times. Since the track was not sampled, each time will be different, so I had to tweak it each time.

The reason for this addition to the video is purely artistic; it could be said that this was inspired by WU LYF's video for "L Y F" because white text is overlayed in that video too.

Applying audience to production work

The target audience for our music video is older students, mainly uni students. We chose this audience from the usual audience for this type of lo-fi dream pop, older students are typically more open minded about their music listening habits. The promo package has this audience