Wednesday, 28 September 2011
Tuesday, 27 September 2011
Audience Research Questions
Audience Research Questions
1. What’s your name and how old are you?
2. What’s your favourite genre of music?
3. What’s your favourite band/artist and song?
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
5. What feelings or emotions do you feel while and after listening to the song?
6. Do you associate this type of music with a particular age group or gender?
7. Do you prefer narrative or performance based music videos?
8. Do you prefer realistic or surrealist music videos?
9. How far does the music video affect your opinion of the actual song?
10. What do you expect visually from a video of this genre?
Roxanna Reay Paterson, 18
1. What’s your name and how old are you?
My name is Roxanna Reay Paterson and I am 18 years of age.
2. What’s your favourite genre of music?
Indie/Electronic.
3. What’s your favourite band/artist and song?
You by Gold Panda.
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
A heroin addict dressed in black rags equipped with several needles and a bag of brown getting ready to shoot up in a dark alley way.
5. What feelings or emotions do you feel after listening to the song?
Haunting, soothing, chilling.
6. Do you associate this type of music with a particular age group/gender?
Not really I don't particularly think music has age boundaries.
7. Do you prefer narrative or performance based music videos?
I suppose narratives are enticing but can be tragically cheesy if done by My Chem and Paramore followers.
8. Do you prefer realistic or surrealist music videos?
Surrealist, anything with a juxtaposition or something dream like and weird grabs my attention.
9. How far does the music video affect your opinion of the actual song?
Bad videos always lower my opinion of a band but I suppose if I like the song I'll just avoid watching the music video.
10. What do you expect visually from a video of this genre?
Something simplistic, the song doesn't need to be over dramatised in a music video.
Chloe Jayne Wilkinson, 18
1. What’s your name and how old are you?
Chloe Wilkinson, i'm 18
2. What’s your favourite genre of music?
Indie
3. What’s your favourite band/artist and song?
Best Coast - When I'm with you
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
Summertime, happiness
5. What feelings or emotions do you feel after listening to the song?
Chilled, a bit sad
6. Do you associate this type of music with a particular age group/gender?
16- 25 young females mostly
7. Do you prefer narrative or performance based music videos?
Performance based
8. Do you prefer realistic or surrealist music videos?
Realistic
9. How far does the music video affect your opinion of the actual song?
Their performance relates to what they are singing about
10. What do you expect visually from a video of this genre?
Slow movements, autumn or winter setting with leaves or snow
Paul Gilfoyle, 17
1. What's your name and how old are you?
Paul Gilfoyle, 17
A woman with an acoustic guitar playing and singing the song.
Jake Davies, 17
Psychedelic elements
Countryside and acoustic guitar
Roxanna Reay Paterson, 18
1. What’s your name and how old are you?
My name is Roxanna Reay Paterson and I am 18 years of age.
2. What’s your favourite genre of music?
Indie/Electronic.
3. What’s your favourite band/artist and song?
You by Gold Panda.
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
A heroin addict dressed in black rags equipped with several needles and a bag of brown getting ready to shoot up in a dark alley way.
5. What feelings or emotions do you feel after listening to the song?
Haunting, soothing, chilling.
6. Do you associate this type of music with a particular age group/gender?
Not really I don't particularly think music has age boundaries.
7. Do you prefer narrative or performance based music videos?
I suppose narratives are enticing but can be tragically cheesy if done by My Chem and Paramore followers.
8. Do you prefer realistic or surrealist music videos?
Surrealist, anything with a juxtaposition or something dream like and weird grabs my attention.
9. How far does the music video affect your opinion of the actual song?
Bad videos always lower my opinion of a band but I suppose if I like the song I'll just avoid watching the music video.
10. What do you expect visually from a video of this genre?
Something simplistic, the song doesn't need to be over dramatised in a music video.
Chloe Jayne Wilkinson, 18
1. What’s your name and how old are you?
Chloe Wilkinson, i'm 18
2. What’s your favourite genre of music?
Indie
3. What’s your favourite band/artist and song?
Best Coast - When I'm with you
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
Summertime, happiness
5. What feelings or emotions do you feel after listening to the song?
Chilled, a bit sad
6. Do you associate this type of music with a particular age group/gender?
16- 25 young females mostly
7. Do you prefer narrative or performance based music videos?
Performance based
8. Do you prefer realistic or surrealist music videos?
Realistic
9. How far does the music video affect your opinion of the actual song?
Their performance relates to what they are singing about
10. What do you expect visually from a video of this genre?
Slow movements, autumn or winter setting with leaves or snow
Paul Gilfoyle, 17
1. What's your name and how old are you?
Paul Gilfoyle, 17
2. What’s your favourite genre of music?
Metal
Metal
3. What’s your favourite band/artist and song?
A Day to Remember - The Danger in Starting a Fire
A Day to Remember - The Danger in Starting a Fire
4. When you hear this song what kind of setting/costume do you think of?
A field full of autumn leaves, dark clothes
A field full of autumn leaves, dark clothes
5. What feelings or emotions do you feel while and after listening to the song?
Refreshed and mysterious
Refreshed and mysterious
6. Do you associate this type of music with a particular age group or gender?
No
No
7. Do you prefer narrative or performance based music videos?
I like it both ways.
I like it both ways.
8. Do you prefer realistic or surrealist music videos?
I prefer realistic, but this song would work better surreal.
I prefer realistic, but this song would work better surreal.
9. How far does the music video affect your opinion of the actual song?
If it's a bad music video sometimes it can put me off the song.
10. What do you expect visually from a video of this genre?If it's a bad music video sometimes it can put me off the song.
A woman with an acoustic guitar playing and singing the song.
Jake Davies, 17
1. What’s your name and how old are you?
Jake Davies, 17
Jake Davies, 17
2. What’s your favourite genre of music?
Punk
Punk
3. What’s your favourite band/artist and song?
Sex Pistols - EMI
Sex Pistols - EMI
4. When you hear this song what kind of setting/costume do you think of?
Forest, dresses
Forest, dresses
5. What feelings or emotions do you feel while and after listening to the song?
Relaxed, chilled out
Relaxed, chilled out
6. Do you associate this type of music with a particular age group or gender?
Girls over the age of 16
Girls over the age of 16
7. Do you prefer narrative or performance based music videos?
Narrative is more interesting
Narrative is more interesting
8. Do you prefer realistic or surrealist music videos?
Surrealist because it's mysterious
Surrealist because it's mysterious
9. How far does the music video affect your opinion of the actual song?
Not much
10. What do you expect visually from a video of this genre?Not much
Psychedelic elements
1. What’s your name and how old are you?
Scott Fletcher-Dobson, 17
Scott Fletcher-Dobson, 17
2. What’s your favourite genre of music?
Progressive rock
Progressive rock
3. What’s your favourite band/artist and song?
Muse - Supermassive Black Hole
Muse - Supermassive Black Hole
4. When you hear this song (play a clip of song) what kind of setting/costume do you think of?
Countryside setting, dresses
Countryside setting, dresses
5. What feelings or emotions do you feel while and after listening to the song?
Depressed
Depressed
6. Do you associate this type of music with a particular age group or gender?
30-40, both genders
30-40, both genders
7. Do you prefer narrative or performance based music videos?
Narrative, it's more entertaining
Narrative, it's more entertaining
8. Do you prefer realistic or surrealist music videos?
Surrealist
Surrealist
9. How far does the music video affect your opinion of the actual song?
Not a lot
10. What do you expect visually from a video of this genre?Not a lot
Countryside and acoustic guitar
Tuesday, 20 September 2011
Inspiration [Photography]
The above images are all inspiring for the tone and style of our music video; they all exude a sense of serenity, of which we want to capture. They also use the double exposure technique, a technique we will employ through use of fades in post-production. The combination of images also represents what we plan to do, different parts/walks of life merged together in one video; the first and last images, summery, beautiful and, as mentioned earlier, serene. The second image, a shot of a presumably busy city. The third an intimate shot, seemingly taken of someone by someone they intimately trust.
Inspiration [Music Videos]
For our video, we have taken inspiration from videos of the same genre which we feel will express the song well including colour, effects, shot-type and style.
Girls - Lust For Life


These shots from the Girls' video for 'Lust For Life' show a girl, silhouetted by the sunset. We feel that shits like this will give our videos a dreamy and summery feel, like the similar shots from the M83 video.
However, this split-screen effect is to hectic for our tastes, and if we were to use a split screen it would be limited to two shots, to show contrast and similarity between the two characters.
Black Lips - Drugs



This video for 'Drugs' by Black Lips uses vintage-looking footage to illustrate the hallucinogenic and mind-altering effects of drugs. We will try and replicate some of the shots, particularly the first one, but possibly with leaves or sand instead of pills.
Warpaint - Stars



This naturalistic video includes slow-motion shots, underwater shots, superimposition, surreal light effects and natural settings. We will try and emulate some of these properties in our video, as we feel they go well with the genre. The shots with a projector are also effective and we may use this technique.
Lana Del Rey - Video Games/Blue Jeans



These videos by Lana Del Rey are almost like a compilation of vintage Super8 footage, clips of popular influences like Snoop Dogg and Paz de la Huerta, skateboarding videos, home movies, neon lights, panoramas and finished off with shitty clips of her singing into a webcam. We like the overall effect that the videos create, but the cheesy and unprofessional performance combined with inconsistant editing gets a big thumbs down from us.

M83 - We own the Sky


This use of light and focus in this video give it a dreamy summer feel which we think will work well in our video. A shot similar to the one of the corn field above will link in well with our theme, as will the running through the field shot, however we will be filming bare feet running through a field and additionally through the surf on a beach.
Girls - Lust For Life




Black Lips - Drugs



This video for 'Drugs' by Black Lips uses vintage-looking footage to illustrate the hallucinogenic and mind-altering effects of drugs. We will try and replicate some of the shots, particularly the first one, but possibly with leaves or sand instead of pills.
Warpaint - Stars



This naturalistic video includes slow-motion shots, underwater shots, superimposition, surreal light effects and natural settings. We will try and emulate some of these properties in our video, as we feel they go well with the genre. The shots with a projector are also effective and we may use this technique.
Lana Del Rey - Video Games/Blue Jeans



These videos by Lana Del Rey are almost like a compilation of vintage Super8 footage, clips of popular influences like Snoop Dogg and Paz de la Huerta, skateboarding videos, home movies, neon lights, panoramas and finished off with shitty clips of her singing into a webcam. We like the overall effect that the videos create, but the cheesy and unprofessional performance combined with inconsistant editing gets a big thumbs down from us.

M83 - We own the Sky


This use of light and focus in this video give it a dreamy summer feel which we think will work well in our video. A shot similar to the one of the corn field above will link in well with our theme, as will the running through the field shot, however we will be filming bare feet running through a field and additionally through the surf on a beach.
Inspiration [Art]
Pakayla Biehn




These paintings by Pakayla Biehn take advantage of the 'double exposure' effect. In film and photography, double exposure is a technique in which a piece of film is exposed twice, to two different images, giving a dream-like, surreal outcome. We can edit our recorded footage to give this effect, and we think it will express the themes and psychedelic nature of the song.




These paintings by Pakayla Biehn take advantage of the 'double exposure' effect. In film and photography, double exposure is a technique in which a piece of film is exposed twice, to two different images, giving a dream-like, surreal outcome. We can edit our recorded footage to give this effect, and we think it will express the themes and psychedelic nature of the song.
Saturday, 17 September 2011
WU LYF - Go Tell Fire To The Mountain [Digipak Analysis]
The digipak for WU LYF's "Go Tell Fire to the Mountain" album is very typical of alternative/dream pop, by being very non typical compared to other styles of music. The front cover is a reference to the title of the album, a picture of a mountain with the bottom ripped to expose a fire. The album is also not presented in a typical CD jewel case, but rather a cardboard digipak, usually reserved for special editions of albums, eco-friendly editions, and sometimes, as in this case, self-released material.
The album uses a very simplistic but still artistic and meaningful design with its artwork, the front cover consists of one photo, which I have previously mentioned. The back cover is the same photo, with the band's name, the name of the album and what seems to be some sleeve notes; all in the same simple font. The disc design is a painting, it is unclear of the situation depicted but it seems to reference slightly their video for "Spitting Blood", again, an obscurity, the usual for the genre.
Dum Dum Girls - He Gets Me High [Digipak Analysis]



This is the Digipak for another Dum Dum Girls album 'He Gets Me High'. The actual album cover looks quite intricate but is actually quite simple. The effective technique of placing a photo of Dee Dee holding her guitar underneath the text gives the effect of looking through a type of window into her life, allowing the audience to both relate to and idolise her. She shows her tattoos, wears red lipstick and all black clothes, symbolising the band's individual style, which is common in indie and lo-fi bands. Similar to the Digipak for 'I Will Be', this combination of subtle tones and contrasting white creates a bold statement by the band. The back of the pack is also similar to that of 'I Will Be', using a simple graph-like layout which does not detract from the content. This clearly illustrates the power of substance over style, and gives all of the Dum Dum Girls' Digipaks consistency. The designs of the vinyl and CD are also similar. The vinyl is plain black with an almost kaleidoscopic center. This design is reflected on the actual CD, and also on the inside of the CD case, also creating consistency. The poster is the same image on the front of the album, but blown up with a smaller subtitle of the band name, title and record label underneath the main image.
Dum Dum Girls - I Will Be [Digipak Analysis]




Bigmouth Strikes Again - The Smiths [Advert Analysis]
The above is a poster for The Smiths' single "Bigmouth Strikes Again". It advertises the single very well and although simple in design, tells the audience all they need to know to buy it. The image is very in-keeping with the rest of The Smiths album covers, posters etc., an old, what looks like, a stock image with a coloured tint over the whole image, and it is the same image as the single cover, this shows consistancy. The title of the track and the name of the artist are the focal points in terms of text. The release date is also shown, as is the formats the single is available on, 7" and 12" with bonus tracks on either, possibly encouraging people to buy both and hear the exclusive bonus tracks.
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