Saturday, 17 September 2011

Dum Dum Girls - I Will Be [Digipak Analysis]



This is the Digipak and poster for Dum Dum Girl's album 'I Will Be' on Sub Pop. The poster is from a gig in Glasgow in 2010, and uses the same picture as the album, which allows the audience to relate that image to the band. As the foreword on the back of the pack states 'This is lovingly dedicated to my mother'. This means Dee Dee's (the main singer) mother, who died from a terminal illness while the album was in production. This shows Dee Dee's affection towards her mother, along with the Polaroid of her when she was young on the album cover. This gives a solemn but uplifting feel to the album, and helps the audience relate to the band. It also gives the album a vintage feel, which is also exaggerates their genre of music. The red colour of her shirt on the album cover is emulated on the vinyl, giving the Digipak consistency. The white bubble-type font contrasts with the soft tones of the photo, drawing the audience's eyes straight to the band's name and album title, making the album easily recognisable. This font is also used on the poster, but in black, to a lesser effect. The back of the album has a simple black and white track list, along with thanks to producers and additional musicians. This is effective because it allows the audience to concentrate on the actual content of the album rather than just graphics which distract the eye. The white background is contrasted with black font, using the same typeface as the front cover, also giving the album consistency. The tracks on Side A and B are listed in chronological order along with their running times; '1. It Only Takes One Night..........2:02'. The logo of the record label, S.U.B P.O.P, is small in the top right hand corner. The actual design of the CD is using the consistent font with a 3D effect; blue over red. This simple and effective technique using overlaying colours give the design depth, and is more interesting than a conventional reflective CD

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