Thursday, 15 September 2011

Glasser - Apply [Shot Count]



Often with soft dream-pop, the colours are psychedelic pastels and, as the genre suggests, combined with either a dreamy lightness, often contrasted with nightmarish dark. This video for Apply by Glasser is more or less a continuous shot of abstract pulsating visuals, with superimposed shots of the singer. It's often hard to determine where one shot ends and another begins - there are around forty shots in this clip, which is a relatively small amount for a music video but the flowing nature of the song allows the lyrics and visuals to work in harmony.

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