Saturday, 17 September 2011

Dum Dum Girls - He Gets Me High [Digipak Analysis]




This is the Digipak for another Dum Dum Girls album 'He Gets Me High'. The actual album cover looks quite intricate but is actually quite simple. The effective technique of placing a photo of Dee Dee holding her guitar underneath the text gives the effect of looking through a type of window into her life, allowing the audience to both relate to and idolise her. She shows her tattoos, wears red lipstick and all black clothes, symbolising the band's individual style, which is common in indie and lo-fi bands. Similar to the Digipak for 'I Will Be', this combination of subtle tones and contrasting white creates a bold statement by the band. The back of the pack is also similar to that of 'I Will Be', using a simple graph-like layout which does not detract from the content. This clearly illustrates the power of substance over style, and gives all of the Dum Dum Girls' Digipaks consistency. The designs of the vinyl and CD are also similar. The vinyl is plain black with an almost kaleidoscopic center. This design is reflected on the actual CD, and also on the inside of the CD case, also creating consistency. The poster is the same image on the front of the album, but blown up with a smaller subtitle of the band name, title and record label underneath the main image.

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